A quality retail space and layout provides the opportunity for a branded ‘point of difference’ that adds to the customer experience, increasing customer footfall and sales. However, all store layouts are different, so when developing and deploying a strategy we look at the business model to deliver the layout best suited to the brand.
Customer journey, focal points, staff levels and space standards are all of great importance, yet a solution must also comply with current guidance & legislation and address specific security & operational needs of a business model.
A clear layout strategy - and the correct product placement location - can provide sales information and inform marketing decisions while providing an easy logical and ‘user friendly’ customer environment, with easy product identification and brand separation.
Even where these factors have already been considered, we work with the client team to ensure that these aspirations are understood and that the brief and delivery programme are consistently met.